![]() It determines every little step taken and the actual result. A World That Doesn’t Start With a Whyĭecision is a fundamental thing on which all the activities and future of the company depend. The knowledge he discovered inspired Sinek, and he decided to share it in a book “Start With Why”, as well as at numerous public events.īelow you can read a “Start With WHY” summary by chapter, and learn more about Sinek’s ideas: Sinek noticed that all big leaders were unique (indeed, Martin Luther King and Steve Jobs had little in common), but they used the same approach: they all started with WHY. To improve the state of things, Sinek started looking for the reasons for his demotivation, analyzing the experiences of those who managed to build successful businesses - and even to have a significant impact on the world. At some point of his career he realized that something went wrong he felt trapped. ![]() If we put these two companies on imaginary scales, we will see that one is heavier than the other – because there is something special about it.īack in 2002 Simon Sinek, now a motivational speaker, was a businessman owning a consulting firm. ![]() ![]() Why is that? Coincidence? Evil fate? Probably not. Think about this situation: Two companies have equal resources, equal access to media and opportunities to hire talents yet one company fails, and the other stays afloat, and even prospers. ![]()
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